ABOUT LVPRD

LVPRD is a New York-based fashion and lifestyle brand founded by Curtis Mathias. LVPRD—the abbreviation of “Love. Period.”—develops clothing and style concepts around one primary, fundamental idea; that love belongs at the core of everything.

 

As customers encounter the LVPRD brand, they can expect to experience benevolent concepts, durable garments and styles as versatile as New York itself.